About

The person behind the code — and why SEO is never an afterthought.

Hi, I'm Danish — a developer who builds Shopify stores and WordPress sites, and then makes sure people can actually find them. I got into this work because I kept seeing the same problem: beautifully designed sites that nobody could find on Google, because speed and structure were an afterthought.

These days I split my time between building (themes, custom sections, headless front ends) and optimizing (site architecture, Core Web Vitals, on-page SEO). I like projects where both sides matter — where the client cares as much about ranking as they do about the design.

Outside of client work, I write about what's changing in Shopify, WordPress, and search — you'll find that on the blog.

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DI
Experience

Where I've worked

2023 — Present

Freelance Shopify & WordPress Developer

Building and optimizing e-commerce and content sites for clients across retail, SaaS, and local business — with a focus on speed, structure, and organic growth.

2021 — 2023

WordPress Developer, Digital Agency

Shipped custom themes and plugins, led technical SEO audits, and worked directly with marketing teams to translate strategy into implementation.

2020 — 2021

Junior Web Developer

Started out building small business websites, learning the fundamentals of performance, accessibility, and on-page SEO.

Education

Academic background

2017 — 2021

BS Computer Science

Coursework in web technologies, data structures, and software engineering — where the interest in fast, well-built front ends started.

Ongoing

Independent SEO & Performance Study

Certifications and continuous learning in technical SEO, Core Web Vitals, and modern JavaScript frameworks.

Want the full story?

Happy to walk through my background and past work on a quick call.

Get in touch